Products personally used and recommended by Brecka will roll out across Ultimate Longevity Center, Pilates Addiction, BODY20, iFlex Stretch Studios, and beem Light Sauna.

NEWPORT BEACH, Calif., Oct. 5, 2026 /PRNewswire/ -- Gary Brecka's go-to wellness products are coming to Sequel Brands.

Sequel Brands today announced the rollout of a curated retail collection of products personally used and recommended by Brecka across its portfolio of fitness, recovery and longevity concepts, giving members direct access to products he trusts and incorporates into his own approach to everyday health and performance. The expansion builds on Brecka's existing relationship with Sequel Brands through Ultimate Longevity Center, the longevity and human performance franchise backed by Brecka, which has sold more than 300 franchise locations since launching franchise sales earlier this year.

The initial collection features products from H2Tab, BodyHealth's PerfectAmino and Electrolytes, Baja Gold Mineral Sea Salt and Cymbiotika, with additional products and brands expected to join the assortment over time.

The rollout brings Brecka's recommendations directly into Pilates Addiction, BODY20, iFlex Stretch Studios, beem Light Sauna, and Ultimate Longevity Center, extending Sequel's member experience beyond the workout, treatment or recovery session and into the routines members follow every day.

"Consumers have more access to wellness products than ever before, but that hasn't necessarily made wellness easier," said Anthony Geisler, Founder and CEO of Sequel Brands. "There are thousands of supplements and products telling people they need them. We saw an opportunity to do the opposite: narrow it down. Gary has built tremendous trust around the products he personally uses and recommends, and now we can put those products directly into the hands of members across our brands."

Rather than filling shelves with hundreds of options, Sequel is taking a highly curated approach. Products are selected to complement each brand's member experience and support areas ranging from hydration and recovery to strength, performance and longevity.

"Our goal has always been to bring wellness to the masses and make everyday health decisions easier," said Gary Brecka, founder of Ultimate Human. "People shouldn't need to spend hours trying to figure out which products are worth their money or which ingredients they can trust. These are products I personally use, believe in and recommend. Bringing them into Sequel's brands gives people another way to take what they're doing for their health inside these locations and carry it into their everyday lives."

The retail rollout represents the next step in Sequel Brands' growing fitness and wellness platform. As the company scales its national footprint, Sequel is looking beyond the traditional studio model to create more ways for consumers to engage with its brands across fitness, recovery, longevity and everyday wellness – transforming its locations from places consumers visit for a single workout or service into destinations that support a broader health and wellness lifestyle.

To learn more about Sequel Brands' portfolio of fitness, recovery and longevity concepts or explore franchise opportunities, visit SequelBrands.com or contact franchisesales@sequelbrands.com. 

ABOUT SEQUEL BRANDS

Sequel Brands is a next-generation fitness franchisor redefining the future of movement, recovery, wellness, and longevity. With an experienced leadership team and a portfolio of high-growth concepts – including Pilates Addiction, BODY20, iFlex Stretch Studios, Beem Light Sauna, Ultimate Longevity Center, and MOVE powered by SEQUELai – Sequel delivers a scalable platform built for lasting success, cultural impact, and real results in how people move, recover, and optimize their longevity. For more information, visit sequelbrands.com.

MEDIA CONTACT

Sequel Brands Communications
communications@sequelbrands.com

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SOURCE Sequel Brands