KTBS Marketing: Driving Business Growth with Strategic Advertising and Media Expertise

Based in Shreveport, LA, KTBS Marketing is a full-service marketing agency supported by the KTBS 3 television network. The agency specializes in delivering advertising solutions that integrate digital strategy, creative services, and data-informed planning to help businesses grow and succeed in a competitive media landscape.

Digital Advertising Services

KTBS Marketing provides a comprehensive suite of digital advertising services tailored to generate real results. The agency combines proven advertising tactics with the latest digital technologies to ensure businesses reach their intended audiences with precision and purpose. These services are not only about visibility but about driving meaningful engagement and actionable responses. By leveraging cross-platform advertising, KTBS Marketing ensures consistent brand messaging across all channels. The team constantly monitors evolving trends in consumer behavior to anticipate market shifts and refine campaign strategies accordingly. With a firm commitment to performance and accountability, the agency focuses on results that support business growth over time.

Google Ads Management

The team crafts and manages precise Google Ads campaigns with an emphasis on keyword targeting, audience segmentation, and cost-effective conversions. These campaigns are designed to stretch marketing budgets while driving high-intent traffic to clients’ websites.

Social Media Advertising

For platforms like Facebook, Instagram, and LinkedIn, KTBS Marketing develops custom campaigns that engage specific audiences. The messaging and creative are optimized for each platform to increase engagement and drive clicks or conversions.

SEO Strategy

The agency employs a layered approach to SEO, combining on-page optimization, backlink development, local search enhancement, and content strategy. This improves organic visibility and builds long-term digital marketing authority for clients.

Data-Driven Optimization

Campaigns are continually refined based on real-time performance data. Whether adjusting ad creatives, bid strategies, or targeting parameters, the focus is always on increasing ROI and reducing wasted spend.

Traditional Media Buying

Despite the rise of digital, traditional media remains a powerful tool—and KTBS Marketing knows how to leverage it. With years of expertise rooted in broadcast, print, and radio, the agency understands how to craft campaigns that connect on a human level. Traditional media offers a unique opportunity for businesses to build trust and credibility through familiar formats that continue to influence consumer decisions. KTBS Marketing doesn’t just place ads—they strategically align content with audience behaviors and habits, ensuring each message reaches its intended market. By blending the strengths of traditional formats with modern analytics, KTBS Marketing ensures clients get the best of both worlds.

Television Advertising

With deep connections to the KTBS 3 network, the agency places TV spots strategically to capture attention during prime viewing hours. These placements ensure high visibility and frequency within key local demographics.

Radio Advertising

KTBS Marketing identifies the right stations, timeslots, and formats to deliver audio messages that resonate. Radio buys are based on listener data and are aligned with the client’s brand tone and campaign goals.

Print Media

For clients targeting audiences through newspapers and magazines, the agency secures print placements that reach niche and regional readerships. Each ad is designed to stand out and reinforce brand messaging.

Data-Led Media Planning

Every traditional media plan is backed by data analysis. Audience metrics, ratings, and historical campaign results guide the buying strategy to ensure every dollar is well spent.

Creative Services

KTBS Marketing’s in-house creative team delivers compelling content and visuals that powerfully support every campaign. With a deep understanding of visual communication and brand storytelling, the team translates complex ideas into engaging content that resonates across platforms. Every campaign element—from eye-catching graphics to emotionally compelling videos—is created with intent and strategic focus. The creative team works closely with strategists and account managers to ensure each design not only reflects the brand's voice but also serves a clear marketing objective. From concept to final execution, KTBS Marketing brings ideas to life through a process that's equal parts creativity, collaboration, and consistency.

Video Production

The agency produces high-quality video content, including commercials, brand stories, and social media clips. Equipped with professional production tools and broadcast experience, the team ensures videos are polished and purposeful.

Brand Development

KTBS Marketing helps businesses craft a cohesive brand identity. This includes logo design, typography, color systems, and messaging frameworks that reflect the company’s personality and promise.

Graphic Design

From digital banners to printed brochures, every visual element is created to grab attention and align with campaign goals. The creative work reinforces consistency across all touchpoints.

Integrated Creative Collaboration

Designers, writers, and strategists work together to ensure creative output supports marketing objectives. Every asset is part of a broader narrative designed for impact.

Marketing Strategy and Analytics

At the core of KTBS Marketing’s services is strategic thinking supported by detailed analytics. Every marketing decision is driven by data, not guesswork. The team takes the time to understand each client’s goals, business model, and customer base before building a campaign. This strategic foundation ensures marketing efforts are focused, targeted, and effective. By combining industry research with real-time data insights, KTBS Marketing is able to adjust and optimize campaigns midstream, improving performance outcomes across platforms. The agency’s strategic approach isn’t limited to planning; it extends through execution, measurement, and refinement, ensuring every campaign is aligned with long-term client objectives.

Strategic Planning

Before any campaign launches, the agency maps out a full strategy based on client objectives. This includes audience definition, media channel selection, creative direction, and timeline planning.

Audience Targeting

Through segmentation and persona development, KTBS Marketing targets messages to the right people at the right time. This precision increases engagement and reduces wasted ad spend.

Campaign Tracking

Using advanced analytics tools, the agency tracks performance metrics such as cost per lead, engagement rates, and conversion paths. These insights guide continuous improvement.

Actionable Reporting

Clients receive regular performance reports with clear takeaways. Each report fuels smarter decisions and campaign adjustments moving forward.

Local Expertise, Broad Capability

KTBS Marketing is uniquely positioned to bridge traditional media expertise with modern marketing needs. With deep roots in broadcast and an agile approach to digital strategy, the agency stands at a powerful crossroads where experience meets innovation. This hybrid capability allows KTBS Marketing to develop campaigns that are both timeless and timely—leveraging the trust and reach of traditional platforms while capitalizing on the precision and agility of digital media. Their team understands how to translate classic advertising principles into modern formats, ensuring clients remain relevant across every channel. It’s this strategic duality that makes KTBS Marketing a rare and effective partner.

KTBS 3 Advantage

With direct ties to KTBS 3, the agency brings decades of media experience and strong community relationships. This local trust translates into smarter placements and more effective campaigns.

Regional to National Scale

KTBS Marketing’s strategies are scalable. Whether a business wants to dominate its local market or grow into regional or national territory, the team adapts plans to fit the scale.

Industry Versatility

The agency works with clients across healthcare, education, retail, real estate, automotive, and nonprofit sectors. Its flexible model supports both small business and enterprise-level needs.

Client Partnership Model

More than a vendor, KTBS Marketing acts as a true partner to every client. The agency takes time to understand each business’s unique challenges, goals, and vision before any strategy is built. This deep investment in relationships fosters collaboration and trust that extends far beyond a contract. KTBS Marketing becomes an extension of the client’s internal team, providing honest feedback, agile support, and proactive solutions. Clients benefit from a partner that listens, adapts, and evolves with them—helping to future-proof marketing efforts in an ever-changing media landscape. It’s not just about service delivery; it’s about shared success and long-term growth.

Collaborative Approach

Clients are actively involved in the strategy and creative process. This collaboration leads to better alignment, stronger messaging, and more effective execution.

Transparent Communication

From kickoff to reporting, KTBS Marketing maintains open lines of communication. Clients are never left wondering about campaign status or performance.

Future-Focused Execution

The agency constantly updates its toolkit—adapting to new platforms, leveraging data more effectively, and exploring innovative ad formats to keep clients competitive.

Trusted Legacy, Modern Execution

KTBS Marketing combines the credibility of a local media institution with the agility of a modern marketing agency. Drawing from decades of broadcast experience and trusted community relationships, the agency brings a unique depth of understanding to the local and regional markets it serves. Yet, KTBS Marketing is anything but static. With a keen focus on digital innovation, the team embraces new tools, technologies, and strategies to keep clients competitive in fast-changing media environments. This combination of grounded experience and forward-thinking execution allows KTBS Marketing to offer tailored, scalable solutions that deliver meaningful, measurable impact across all platforms and industries.

Media Meets Strategy

By integrating traditional and digital approaches, KTBS Marketing builds marketing ecosystems that are cohesive, responsive, and powerful.

Full-Service Capability

Whether the need is for PPC, social media, SEO, broadcast, print, branding, or analytics—KTBS Marketing delivers. Clients benefit from having one agency that covers it all.

Purpose-Driven Marketing

Every campaign, asset, and strategy is tied to clear business goals. The focus remains on outcomes—not trends, not buzzwords, just results.

Let’s Make Your Brand the Next Big Thing

Ready to launch your next big campaign, refresh your brand, or finally see real returns on your marketing investment? KTBS Marketing is the team to call. With a unique mix of creativity, strategy, and media expertise, the agency is built to take your business from "doing okay" to dominating your market. Whether you're starting from scratch or scaling what already works, KTBS Marketing has the tools, the team, and the track record to make it happen. Don’t wait for visibility—go after it.

Contact Information:

KTBS Marketing

312 E. Kings Hwy
Shreveport, LA 71104
United States

Daniel Knight
(318) 861-5811
https://www.ktbsmarketing.com/